Sex Toys in American Households, What Parents Need to Know
Sex toys are no longer just a niche indulgence - they’re practically household essentials. According to recent market data, a staggering 67% of American homes now own at least one sex toy, marking a huge cultural shift in how people view pleasure and self-care. And the trend isn’t slowing down anytime soon.
Experts at EdenFantasys, a popular sex shop, think that sex toy ownership is set to boom even more in 2025. Why? Stress. Anxiety. The growing demand for inclusive, less intimidating toys. And, interestingly, a younger generation that’s having less sex - but buying more vibrators than ever.
“People are starting to view sex toys the same way they do skincare or fitness equipment,” says an EdenFantasys expert. “They’re tools for wellness, stress relief, and confidence - not just things you hide in a nightstand.”
So, what’s behind this massive surge in sex toy popularity? And why are vibrators, masturbators, and other pleasure products becoming an everyday part of people’s lives?
Sex Toys Are More Accessible and Inclusive Than Ever
One major reason behind the rise in sex toy ownership? Buying them has never been easier - or more normalized.
A decade ago, shopping for a vibrator meant sneaking into a dimly lit adult store and feeling mildly terrified by the wall of confusing options. Now? It’s as simple as clicking “Add to Cart.”
EdenFantasys and other online sex shops have revolutionized how people buy sex toys. With discreet shipping, detailed product descriptions, and real customer reviews, shopping for a vibrator feels just as normal as buying a scented candle.
EdenFantasys experts noticed a massive change in the way people see pleasure. It's also great that brands focus on gender-inclusive designs and beginner-friendly options - this means more people feel comfortable trying them out.
✔ Vibrators are not only for women. There are many options for all genders and tastes.
✔ Toys come in all shapes and sizes, catering to different comfort levels.
✔ Mainstream retailers are normalizing sex toys, making them less intimidating.
This means more first-time buyers are taking the plunge - and once they do, they rarely go back.
Stress Is Driving Vibrator Sales Through the Roof
Let’s face it - life is stressful right now. Between work burnout, financial anxiety, and the never-ending doom scroll of bad news, Americans are feeling more pressure than ever.
And what’s one of the fastest, easiest ways to relax? Orgasms.
“Masturbation is a natural stress reliever,” says the EdenFantasys expert. “It reduces cortisol, releases feel-good hormones, and even helps with sleep. It’s no surprise that as stress levels rise, more people are turning to vibrators.”
Orgasms release dopamine and oxytocin, which help combat stress., and masturbation reduces anxiety and depression. It also promotes better sleep.
With 2025 expected to be another high-stress year, experts predict that even more Americans will be turning to sex toys as a form of self-care.
Gen Z Are Having Less Sex, But Buying More Vibrators
One of the most fascinating trends in the sex toy industry? Gen Z is having less partnered sex than any previous generation - but they’re buying more sex toys than anyone else.
This generation faces higher levels of social anxiety, body image concerns, and fear of rejection, all of which contribute to their lower sex rates. But instead of avoiding pleasure altogether, they’re embracing self-exploration through sex toys.
"Gen Z is redefining what intimacy looks like," says the EdenFantasys expert. "They are less interested in traditional dating and relationships, choosing self-pleasure and exploration." Sex toys give them the chance to experience pleasure on their terms and, of course, have more fun.
They’re more comfortable exploring their bodies than previous generations. Prioritizing mental health and stress relief, they masturbate more. And thus, sex toys are not a luxury item for them; it’s a necessity. For Gen Z, vibrators aren’t a backup plan for a lack of sex - they’re a key part of their lifestyle.
Vibrators: A Shortcut to a Better, Happier Sex Life
Here’s the thing - sex shouldn’t be complicated. And that’s exactly why vibrators and other sex toys have become a go-to for so many people.
“Sex toys take the guesswork out of pleasure,” says the EdenFantasys expert. “They guarantee an orgasm, remove performance anxiety, and let people explore what actually feels good - without any pressure.”
✔ For women, vibrators provide consistent, effortless pleasure.
✔ For men, masturbators and prostate toys enhance solo play.
✔ For couples, adding toys makes sex more fun, less stressful.
When people discover that pleasure can be simple, it changes their entire approach to sex. Instead of frustration or disappointment, they start seeing sex as something they can actually enjoy, every single time.
And, as it turns out, a more satisfying sex life makes people happier overall.
Looking Ahead: What’s Next for Sex Toys in 2025?
If current trends continue, sex toy ownership will only keep growing. With more stress, changing attitudes toward self-pleasure, and ongoing innovations in sex tech, 2025 is set to be a record-breaking year for the industry.
What’s coming next?
- Sex toys will become even more mainstream - expect more retailers to stock them openly.
- App-controlled and AI-powered sex toys will dominate the market.
- Sexual wellness will be treated like skincare or fitness - just another part of self-care.
- More inclusive, beginner-friendly designs will bring in first-time buyers.
"As long as people are stressed, overworked, and looking for ways to improve their well-being, the sex toy industry will keep growing," says the EdenFantasys expert. “This isn’t just a trend - it’s a cultural shift toward prioritizing pleasure, wellness, and self-acceptance.”
The more serious conversations we are going to have around mental health, body positivity, gender inclusivity, and pleasure, the more people are going to engage in the sex toy trend. There is a big argument to be held about the politics of sex toys - and whether sex toys are political in the current climate because body autonomy and LGBT rights are suddenly becoming hot topics again. But in truth, sex toys don’t even have to be a statement - they are a tool, a household gadget, and that is what they need to be reduced to, with 0 political agenda.
